Impact of Yammer on UK nonprofit’s competitive sustainability through workforce


In the dynamic landscape of nonprofit organizations, maintaining a competitive edge is crucial to fulfilling their missions. Enterprise Social Networks (ESNs), such as Yammer, have been on the rise in the United Kingdom, reshaping the operational strategies of nonprofit entities. Furthermore, in this article, we’ll explore how Yammer significantly impacts UK nonprofit organizations by empowering their workforce and enhancing nonprofit competitiveness.

Understanding Yammer

Before delving into its impact, let’s understand what Yammer is. Yammer is a collaboration tool that functions as an internal social network within an organization. It facilitates communication, knowledge sharing, and collaboration among employees, making it easier for them to connect and work together.

Enhancing Communication and Collaboration

Improved Internal Communication

One of the primary benefits of Yammer for UK nonprofit organizations is improved internal communication. Yammer serves as a centralized platform, enabling employees to communicate, share updates, and discuss projects, fostering unity and transparency.

Furthermore, it allows employees to stay informed about important developments and announcements, ensuring that everyone is on the same page.

Facilitating Remote Work

In today’s digital age, remote work is becoming increasingly common. Yammer enables nonprofits to support remote work by offering a virtual space where employees can collaborate regardless of their physical locations. This flexibility not only enhances workforce productivity but also attracts talent from diverse geographical areas.

Moreover, the COVID-19 pandemic highlighted the importance of remote work, and Yammer proved to be a valuable tool for nonprofits during this challenging time.

Knowledge Sharing and Learning

Centralized Knowledge Repository

Nonprofits often rely on the expertise of their employees and volunteers. Hence, Yammer serves as a centralized knowledge repository where valuable insights, best practices, and institutional knowledge can be stored and accessed by everyone in the organization.

In addition to preserving institutional knowledge, this feature empowers new employees and volunteers by providing them with a wealth of information to kickstart their roles effectively.

Learning Communities

Yammer supports the creation of specialized groups or communities within the organization. These communities can focus on specific topics, projects, or areas of expertise. Employees can join relevant communities to engage in discussions, share ideas, and learn from one another.

Furthermore, these learning communities encourage continuous learning and skill development among the workforce, which is crucial for nonprofit organizations to adapt to changing needs and challenges.

Strengthening Employee Engagement

Nonprofit Competitiveness

Fostering a Sense of Belonging

Employee engagement is a critical factor in the success of any organization, including nonprofits. Yammer helps foster a sense of belonging by creating a digital space where employees can share their thoughts, achievements, and experiences.

Moreover, the platform allows employees to celebrate milestones and recognize each other’s contributions, boosting morale and motivation.

Employee Feedback and Innovation

Nonprofits can benefit greatly from the feedback and ideas of their employees. Yammer provides a platform for employees to share their feedback, suggest improvements, and contribute innovative solutions to organizational challenges.

In addition to improving operations, this collaborative approach empowers employees to take ownership of their work and feel more invested in the organization’s success.

Measuring Impact and Continuous Improvement

Data Analytics and Insights

Yammer offers data analytics tools that allow organizations to measure the impact of their communication and collaboration efforts. By analyzing engagement metrics, nonprofits can gain valuable insights into what works and what needs improvement.

Furthermore, this data-driven approach enables organizations to continuously refine their communication strategies and ensure that Yammer is effectively contributing to their competitive sustainability.


In conclusion, Yammer has emerged as a powerful tool for UK nonprofit organizations, significantly impacting their competitive sustainability through an empowered workforce. Yammer, by improving communication, fostering knowledge sharing and engagement, and offering measurement tools, has become vital for nonprofits. It aids mission achievement in a changing environment.

As nonprofits continue to face new challenges and opportunities, the role of Yammer in empowering their workforce and driving competitiveness is likely to grow even more significant. Embracing this technology can be a game-changer for nonprofit organizations, enabling them to thrive and make a lasting impact on the communities they serve.

Click on the link for more Informative blogs:

Do you require any assistance with your assignments? We’re here to help you ! Now is the time to go

About the Author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may also like these

× WhatsApp Us